Reputation Management

In this brave new world of 'social media', our online reputation defines how much of the world will perceive us. It's normal practice to Google anyone to get a picture of who they are. If the search results paint a bad picture, our reputation can be destroyed.
We've learned that a positive online reputation requires positive momentum of positive content and negative momentum of negative content. When the states are high, or there is a push of negative reputation content, you'll need an aggressive reputation marketing campaign.
You need to go deeper than having a Twitter or public LinkedIn or Facebook account. These articles will help you utilize many tools that will help you populate the SERPs with positive content.